Directory – GS Sports Management

Gustavo Santoscoy Arriaga

President

Gustavo Santoscoy, President of GS Sports Management, brings more than 35 years of experience in the organization of world class sporting events. He has established himself as a leading figure in the sports and hospitality industries in Latin America, working alongside premier international partners such as the WTA and UTS in tennis, the LPGA in golf, the Premier Padel League (PPL), the GKA World Tour in kitesurfing, and the Mouratoglou Tennis Academy in Guadalajara.

In tennis, he stands out as the only organizer worldwide to have successfully delivered events across all WTA categories 125, 250, 500, 1000, and the WTA Finals, positioning him as one of the best promoters of women’s sport globally. In addition, Gustavo served as Corporate Director of Mayan Golf Resorts, where his leadership and strategic vision contributed to earning prestigious international distinctions, including “Best Hotel in the World” in Cartagena, Colombia, and the “Public Relations of the Year” award.

His career achievements have also been recognized with his induction into the Mexican Tennis Hall of Fame. Guided by a strong commitment to excellence and innovation, Gustavo Santoscoy’s vision continues to drive GS Sports Management’s growth and leadership within the global sports industry.

Gustavo Santoscoy, President of GS Sports Management, has over 35 years of experience organizing world-class sporting events. He has established himself as a key figure in the sports and hospitality industry in Latin America by having the WTA (tennis), UTS (tennis), LPGA ( golf), PPL and Mouratoglou Tennis Academy, as partners.

In tennis, he outstanded as the only one that has done all WTA levels (125,250,500,1000, Finals) becoming one of the region’s leading promoters of women´s sports. Additionally, Santoscoy served as Director of Mayan Resort Golf, overseeing operations in five exclusive golf courses. His credentials and leadership lead to win the “Best hotel in the World” award as well as he was recognized as “Public Relations Professional of the Year”. His vision and commitment to quality have driven GS Sports Management to become a leader in the sports industry by creating unique experiences.

Gustavo Santoscoy García

CEO

The success of GS Sports Management lies in his strong leadership, driving all international negotiations and strategies thanks to his extensive experience and a global network of contacts and strategic alliances.

Graduate of Tecnológico de Monterrey, he stood out early on as one of the youngest leaders to head world-class tournaments.

Gus’s innovative vision and strategic approach has been instrumental in positioning GS as a benchmark company in the organization of international sports events.